Research Categories

Combine AI's data processing power with human insight to build trust, inspire accountability, and drive better recovery outcomes. Discover the tactics that turn challenges into opportunities for lasting customer connections.

The cultural pull to busyness is reshaping consumer behavior, influencing decision-making and engagement. See how businesses can adapt to meet changing needs.

Behavioral-based SMS messaging tailors outreach to customer preferences, creating more impactful engagement. See how this strategy drives better results.

What do Oreo cookies and customer engagement strategies have in common? See how understanding consumer minds helps create memorable and effective experiences.

May is Mental Health Awareness Month—a time to reflect on how service providers can better support customers facing hidden challenges. See how to make a difference.

Many enterprises overlook customer-centricity when engaging past-due customers. Discover how to reverse the unintended consequences of ineffective engagement strategies.

Symend demonstrates how behavioral and data science work together to build lasting customer relationships through personalized, data-driven engagement strategies.