CALGARY, Alberta – April 7, 2025 – Symend, the leading provider of AI and behavioral science-powered solutions for debt recovery, today announced the appointment of Joseph Daee as Vice President of Sales. Based in Phoenix, Arizona, Daee will play a pivotal role in scaling Symend’s enterprise footprint across North America while driving international expansion.
With over two decades of experience leading enterprise sales in SaaS, fintech, and AI-enabled platforms, Daee brings a strong record of scaling go-to-market teams and driving revenue growth. He will oversee Symend’s rapid US expansion and global enterprise go-to-market strategy, focusing on driving the adoption of Symend’s behavioral science-driven customer engagement platform. This platform is designed to help organizations prevent and resolve delinquency for past-due customers through hyper-personalized digital outreach, ensuring customer context is understood and engagement is empathetic.
“I joined Symend because it offers something genuinely different in the debt recovery space,” said Daee. “Its use of behavioral science as the backbone of the engagement strategy—combined with AI and a clear commitment to customer well-being—addresses an age-old problem with fresh thinking. I was also drawn to the impressive tenure of the team, which speaks volumes about the company’s culture and its belief in the mission. I’m excited to help expand Symend’s footprint across the US and globally during a time when economic uncertainty is impacting real lives. Consumers are feeling the pressure, and it's changing how people interact with businesses, particularly when it comes to financial obligations. As a part of our expansion efforts, we will be hiring additional US based sales talent, especially AE’s and SE’s, with our first additional US hire coming this month.”
Daee’s track record includes scaling revenues from $28 million to more than $300 million across multiple startups and enterprises. His experience spans global expansion, complex deal cycles, and building cross-functional sales teams. Most recently, he served as Vice President of Enterprise Sales at a leading AI infused CRM company, where he secured the three largest deals in the company’s history.
“Symend is entering a new chapter of growth as demand for ethical, intelligent debt recovery continues to accelerate globally,” said Hanif Joshaghani, CEO and Co-Founder of Symend. “Joe’s leadership will help us scale our enterprise footprint and meet the needs of clients who are rethinking their approach to collections. His experience driving growth in high-performing SaaS organizations makes him the right sales leader at the right time.”
Daee’s appointment comes at a pivotal time. The demand for Symend's smarter, more humane approach is exploding as businesses grapple with increasing consumer financial strain and the ineffectiveness of traditional debt management. Symend continues to expand its enterprise reach, bringing science-driven debt recovery to enterprise telecommunication, financial, and utility companies across North America, the UK, and LATAM, helping them navigate complexity and build resilience through stronger customer relationships.