We believe every digital interaction between organizations and the people they serve can be a win-win opportunity. We use the science behind consumer behavior to foster stronger relationships and brand loyalty—while optimizing financial performance.
In 2016, Symend was founded on the conviction that debt collection needed a complete transformation. We set out to deliver better outcomes for both companies and their past-due customers. By leveraging applied behavioral science, AI, and personalized communication journeys, we’ve proven that it’s possible to achieve superior results more efficiently—without outdated, aggressive tactics.
Today, we remain dedicated to using our deep understanding of human behavior to positively transform the delinquency experience for every past-due customer.
Co-Founder and Chief Executive Officer
Hanif is a serial entrepreneur who has raised $150M across the 4 companies he has founded and invested in over a dozen startups.
Co-Founder and Chief Partnership Officer
Tiffany is a data-driven consumer engagement expert with 15 years of experience in marketing, strategy and social impact.
Chief Financial Officer
Aly is a finance and accounting executive with 20+ years of international operational and leadership experience.
Executive Director, Product Strategy
Peh Keong is a product leader with 15+ years of experience building large scale enterprise cloud platforms at Salesforce, Oracle, and Microsoft.
