About Symend

Founded in 2016, Symend is headquartered in Calgary and privately held, with global operations across Canada, the United States and Latin America.

Symend is a leading customer engagement solution and technology provider pioneering Conscious Engagement, and helping companies realize the benefits of treating their customers like real human beings. Symend turns every interaction into an opportunity to foster relationship and brand loyalty, as well as optimizing financial performance. Symend’s Behavioral Engagement Technology™ delivers digital experiences that are hyper-personalized based on the science behind consumer behavior. Our solution achieves better results and builds stronger relationships in half the outreaches.

Vision & Mission

We believe treating customer like individual humans is good for business and profits.

We are motivated by ending the trade-offs so many companies face between meeting their financial goals and building better and better customer relationships, especially against the growing flood of digital communications.

We know this is not only possible but that – when combined with real human understanding at scale – digital interactions can make customer relationships both positive and profitable, contributing to both community and to shareholder value.

Our Mission

We are dedicated to making Conscious Engagement both possible and practical without compromise for every company and organization that want to break the customer interaction trade-offs they face.

We strive to always make this easier, more effective and more impactful to more people, by harnessing the most powerful behavioral/data-science insights and ai/personalization technology for optimal human and business outcomes – at scale.

Our values

Lead with empathy™

Our mission is personal and leading with empathy guides everything we do. We’re in the business of strengthening relationships because we believe everyone should feel heard and understood in good times and bad.

Listen, understand, trust

Own your potential

The opportunity ahead is endless. With a roll up your sleeves attitude and a burning desire to succeed, nothing can stand in our way. We are driven by results and hold ourselves, our stakeholders and each other accountable to doing our best work.

Driven, committed, accountable

Embrace the challenge

Doing something that’s never been done before isn’t for the faint of heart. It takes agility, creativity and the ability to thrive in ambiguity. We show up every day, embrace the grey areas and find a way to fill them with color.

Intensity, ambition, tenacity

Be bold

We do things differently and challenge boundaries because change is long overdue. We’re solving complex problems with innovative solutions that make the impossible, possible.

Critical thinking, disruptive, creative

Lend a hand

We are driven to work collaboratively to make a difference in the lives of our friends, families, communities and team. We believe in putting our egos aside to get things done so we can tackle our audacious goals, together.

Collaborative, comradery, low ego

Our leadership principles

Lead with empathy™

Our momentum is most powerful when we own our values, keeping our eyes and hearts set on our “why”. You know every Symender has a unique connection to the work we do and is motivated differently. That’s why you ensure each team member clearly understands how they can contribute to our vision and best serve our clients, their customers and each other.

Amplify impact

Every day is game seven. All eyes are on you, and all challenges are faced head on. You want your team to own their impact which is why you know when to guide your team, and when to direct them. Impact is accelerated and amplified when you clear the path to results by demonstrating decisiveness, and teaching decisiveness.

Insights to action

People look to you because you are a strategic and data-driven leader. Your unique insights help you identify, analyze and carve out impactful opportunities to contribute to our audacious goals. Whether you are solving complex problems or navigating change, you empower your team through understanding and awareness.

Foster growth

The power of many is much greater than the power of one. You help your team unlock breakthrough ideas and innovation by tapping into the true power of collaboration – diversity of thought and experience. You champion growth and nurture outcomes by understanding and delivering what your team wants and needs to succeed.

Empower by example

You know there is no such thing as backstage, which is why your team can always expect consistency and transparency from you. You have a deep understanding of yourself and know how to manage the way you engage with others. Your consistent communication and clarity create an environment for your team to make mistakes, while clearing barriers to results.

Join our team