Founded in 2016, Symend is headquartered in Calgary and privately held, with global operations across Canada, the United States and Latin America.
Symend is a leading SaaS company that turns difficult conversations and everyday moments into positive experiences across the entire customer journey. Symend’s Behavioral Engagement Technology™ delivers digital experiences that are hyper-personalized based on the science behind consumer behavior. Our solution achieves better results and builds stronger relationships with nearly half the outreaches.
Our vision is to transform the science of engagement on a global scale.
Lead with empathy™
Our mission is personal and leading with empathy guides everything we do. We’re in the business of strengthening relationships because we believe everyone should feel heard and understood in good times and bad.
Listen, understand, trust
Own your potential
The opportunity ahead is endless. With a roll up your sleeves attitude and a burning desire to succeed, nothing can stand in our way. We are driven by results and hold ourselves, our stakeholders and each other accountable to doing our best work.
Driven, committed, accountable
We do things differently and challenge boundaries because change is long overdue. We’re solving complex problems with innovative solutions that make the impossible, possible.
Critical thinking, disruptive, creative
Embrace the challenge
Doing something that’s never been done before isn’t for the faint of heart. It takes agility, creativity and the ability to thrive in ambiguity. We show up every day, embrace the grey areas and find a way to fill them with color.
Intensity, ambition, tenacity
Lend a hand
We are driven to work collaboratively to make a difference in the lives of our friends, families, communities and team. We believe in putting our egos aside to get things done so we can tackle our audacious goals, together.
Collaborative, comradery, low ego
Our leadership principles
Lead with why
Our momentum is most powerful when we own our values, keeping our eyes and hearts set on our “why”. You know every Symender has a unique connection to the work we do and is motivated differently. That’s why you ensure each team member clearly understands how they can contribute to our vision and best serve our clients, their customers and each other.
Every day is game seven. All eyes are on you, and all challenges are faced head on. You want your team to own their impact which is why you know when to guide your team, and when to direct them. Impact is accelerated and amplified when you clear the path to results by demonstrating decisiveness, and teaching decisiveness.
Insights to action
People look to you because you are a strategic and data-driven leader. Your unique insights help you identify, analyze and carve out impactful opportunities to contribute to our audacious goals. Whether you are solving complex problems or navigating change, you empower your team through understanding and awareness.
The power of many is much greater than the power of one. You help your team unlock breakthrough ideas and innovation by tapping into the true power of collaboration – diversity of thought and experience. You champion growth and nurture outcomes by understanding and delivering what your team wants and needs to succeed.
Empower by example
You know there is no such thing as backstage, which is why your team can always expect consistency and transparency from you. You have a deep understanding of yourself and know how to manage the way you engage with others. Your consistent communication and clarity create an environment for your team to make mistakes, while clearing barriers to results.