Highlights
- Marketing director at Symend
- Communications manager at Salesforce
Communication philosophy
“I’m passionate about creating communications strategies that build trust and drive meaningful engagement—critical elements in customer engagement for brands navigating the complexities of debt recovery.”
Experience
With over 10 years of experience in strategic communications, content marketing, and social media, Rebecca Kates brings a wealth of knowledge to Symend’s audience. Thanks to her specialization in communications strategy, leading brands like Symend and Salesforce have relied on her to drive awareness, build trust, and engage audiences across the B2B and B2C landscape. Rebecca’s passionate about using communications to create meaningful connections and deliver impactful narratives. Her work at Symend focuses on the application of behavioral science and technology to drive customer engagement.
Education
Rebecca holds an Ontario Graduate Certificate in Public Relations from Humber College and a Bachelor of Science in Nutrition and Nutraceutical Sciences from the University of Guelph.