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Symend Chooses Microsoft Azure to Scientifically Engage and Retain At-Risk Customers

member of Microsoft’s Partner Network

CALGARY, Alberta — November 19, 2020 — Symend, a leading science-driven engagement technology that transforms the way enterprises engage with at-risk customers, announced its selection of Microsoft Azure to power its Behavioral Engagement Technology™. Leveraging Azure will allow Symend to extend the delivery of its solution globally.

Symend’s Behavioral Engagement Technology™ uses scientifically validated strategies and behavioral science to drive customer engagement and retention for enterprise clients such as telecommunications and financial service providers. Azure underpins Symend’s technology with scalable, on-demand capacity and enterprise level security to exchange and manage highly sensitive data at scale.

In addition to behavioral science, Symend integrates AI and machine learning to provide positive, individualized treatment programs that help enterprises achieve five to 15 times in-year ROI.

“We are very proud to take our relationship with Microsoft to the next level,” said Hanif Joshaghani, CEO and Co-Founder of Symend. “As a member of Microsoft’s Partner Network, working with Microsoft is a critical step in Symend’s global growth. With Microsoft’s collaboration, Symend is leveraging the power of Azure for the scalability, enterprise-level security and access to advanced technologies.”

Symend recently surveyed over 1,000 Americans confirming that 76% of consumers are more willing to pay off debt if the experience is friendly and personalized. Through Symend’s Behavioral Engagement Technology™, enterprises are approaching their customers with empathy when they need it most, building trusted long-lasting relationships with customers and lifetime value for their brands.

“Symend’s solution transforms how enterprises nurture and retain customers who have fallen behind on payments,” said Suzanne Gagliese, One Commercial Partner Lead, Microsoft Canada. “Symend’s integration with Azure has resulted in a solution that brings innovation to an industry that has remained largely unchanged for decades.”

About Symend

Symend clients achieve exceptional results using state-of-the-art behavioral science and technology to engage at-risk customers with empathy and dignity when they need it most. Symend’s leading software as a service (SaaS) solution and scientifically validated approach empower at-risk customers to resolve past due accounts, while delivering an outstanding customer experience. By proactively engaging customers, Symend’s enterprise clients protect their brands, retain customers, proactively resolve past due accounts and lower their operating costs. Founded in 2016, Symend serves major telecommunications and financial services companies across North America, with plans to expand globally. Symend is headquartered in Calgary and privately held, with offices in Toronto and Denver. For more information, please visit https://symend.com/ or follow the company on Twitter, LinkedIn, Facebook and Instagram.

Hannah Ruark