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Symend Adds Technology Leader John Connors to Board of Directors

John Connors Board of Directors

Ignition Managing Partner & Former Microsoft Executive Joins Science-driven Digital Engagement Leader

CALGARY, Alberta — August 11, 2020 — Symend, the  leading customer engagement technology designed to better treat and retain financially at-risk customers, announced that former Microsoft senior executive and Ignition Partners Managing Partner, John Connors, has joined its Board of Directors.

Connors brings over 30 years of experience as a builder, leader and advisor of high-growth companies.

At Microsoft, Connors led multiple worldwide divisions including finance, information technology, worldwide operations and the enterprise sales group. Additionally, at Ignition Partners he has invested in and served as a board member of category leading and high growth companies such as Splunk and Icertis.

Connors’ experience working with high-growth multinational corporations and early stage category leaders will be vital in his contributions to Symend as the company continues to scale into new verticals and expand globally. As a member of the board, Connors will provide strategic counsel on product development and delivery, market expansion, corporate culture and structure evolution.

“The team at Symend has moved quickly on the journey of building a category leader and consequential company,” said Connors. “This is the fastest-growing company I’ve ever been a part of, with hyper growth over the last 18 months. As the world of commerce moves toward relationship-based models, there’s a unique opportunity to re-invent the customer engagement category that goes beyond at-risk customers and encompasses relations with all customers.”

The addition of Connors comes at a crucial time as Symend swiftly increases its customer base by disrupting legacy collection techniques with industry-leading technology that leverages behavioral science, advanced AI and machine learning. The technology enables service providers and financial institutions to engage and retain at-risk customers by creating positive outcomes.

The company partners with most major telecom companies in North America, large US carriers and a leading Canadian national bank. The Symend team is expected to hit 500 per cent year over year growth by the end of 2020.

“We are thrilled to have John join the Symend Board of Directors as we continue our hyperscale growth,” said Hanif Joshaghani, Co-Founder and CEO. “John has experienced rapid-growth, high-velocity environments with a number of the world’s leading companies.  He understands deeply both enterprise technology and business processes. Furthermore his experience and relationships in one of  the world’s leading technology regions will serve Symend well as the company commits itself to creating a vibrant technology hub in Calgary.”

About Symend

Symend is scientifically transforming the debt recovery industry by treating individuals with empathy and dignity at the time they need it most. Combining behavioral science with advanced AI, machine learning and advanced analytics, Symend’s engagement technology enables companies to develop customer engagement programs that support the engagement and retention of customers that are financially at-risk to create lifetime value. Founded in 2016 and headquartered in Calgary, with offices in Toronto and Denver, Symend is privately held. For more information, please visit https://symend.com/ or follow the company on Facebook, Twitter, LinkedIn and Instagram.

Hannah Ruark